Making use of Reviews in Marketing Campaigns
Online reviews are now a significant aspect of online presence.Today, people have a tendency to cross check products and services before consumption. People confirm the value of services and products by going through testimonials of other users. Most commonly viewed reviews are Google reviews though there are other types of reviews. customers tend to believe what other customers have to say that what the business has to say about itself. For potential customers, testimonials from fellow clients is what confirms or denies the image potrayed in a company’s branding. Testimonials and a company’s rankings are determinants of the actions that a potential customer may take. Business enterprises should take advantage of this knowledge to win more customers. Reviews that portray the business as reliable and experts in their field are likely to win the business more buyers.
Websites settings and configurations allows business to control what they want to be visible on the website. The control of reviews are limited when using some sites. Negative reviews are not entirely bad, they can be used as constructively to improve customer experience. Responding to negative feedback in a manner that shows concern can help negate the effect of the review. It is also appropriate to respond to positive reviews as an appreciation to the client.
Today, so many things are crying out for people’s attention that only what is considered most relevant is apportioned adequate time. Reviews are important because they capture the attention of readers and may drive them to reading an entire post. Good reviews from big brands can increase the credibility of a company to potential customers. Some small enterprises like Go-Forth Pest Control in Wilmington,NCare already making sales with this trick.
One need not pay any amount when using Google reviews unless they choose to use Word press plug-ins to ease featuring Google reviews. For most applications, there are options that make it unnecessary to buy a plug-in. Google places reviews is one of such plug-in offered through Google. With this, one can feature 3 views concurrently. The review panel can be customized by changing some configurations and design options.
Another common site for reviews is Yelp.The credibility of reviews from Yelp is beyond question because of its security features. Yelp widget pro is an additional feature that clients get upon subscribing to WordPress. Facebook is also a social review site whose contents can be embedded to a website.
Types of reviews are not limited to the three covered here. Reviews from the aforementioned sites are transferred to the company’s website by use of plug-ins and their review panels can be modified from the websites settings.